Recently we revamped our website and honestly, it took a lot more time and pain than we had envisaged! Over time, our business has grown and evolved, and most of our old text and images simply weren’t appropriate. So it was back to the drawing board and it proved a challenge. We had to consider what to include and what not to include, the tone we would like to use in our text, what images would work for us and what they would say to customers, not to mention the layout and design choices on offer. Ultimately, we hope we have created a user-friendly, eye-catching site that will promote our business and services in the best way possibly. Luckily, we’re in the website business and should we decide we have found something a bit more exciting we will update our site again. For the moment, we’re happy! The following are our top tips for putting together your own website.
Top 3 Tips
- Get back to basics
Ask yourself some really simple questions – what does your business do or sell? What are your top five products or services? Who is your target market?
Essentially this is the main information you need to get across to everyone who discovers your website online. If you have existing promotional materials such as brochures or a catalogue, you’ve got a head start on what you need to write. Otherwise, just go back to basics and try to capture what your business does in a sentence or two. Then describe your main products or services, and why your business does these things so well. Then remember your customer! You might like to describe why customers come to you, or why your customers’ needs are unique. Your website is your chance to publicly promote your business. Try not to be overwhelmed by the task and stick to what you know best – your business.
- Just start!
A lot of our customers – and even ourselves – struggle with creating a whole website including an eye-catching design, smart punchy text and bright clear images. We found the trick is just to start! You may like to consider the conventional website page ideas including ‘Home’, ‘About’, ‘Services’, ‘Gallery’ and ‘Contact’ as a starting point. Most websites cover at least some of these sections, and sometimes a few extra pages specific to their business. Finally, remember that the entire purpose of your website is to generate business. Ensure that you contact details are clearly available on every page of your website. Include a ‘call to action’ (where you invite customers to contact you via the website) as often as you can within your text.
- Invest in your images.
The old saying “a picture tells a thousand words” is particularly true on the net. The best websites are those supported by beautiful photography and it pays for your business to spend some time and money in making sure you can display your products and services to their full potential. Whether you sell beauty products or a home cleaning service, images are important. Bright, colourful images can promote a positive and current idea, whereas images that include people suggest professionalism and a friendly attitude. Use your image selection to both augment your text and provide the right impression you envisage for your business.
Our best tip of all? Bring in some professional help. We’re happy to help you with your ideas and direction on your site. Contact us for a new look.